Mixpanel

Jitsu supports Mixpanel as a destination and sends data using Ingestion API.

Jitsu sends events to Ingestion API filling as much Mixpanel Events Properties as possible from original event data.

Mixpanel destination may also send User Profiles data to Mixpanel accounts that have User Profiles enabled.

Implementation is based on npm-package: mixpanel-destination

Source code on Jitsu Github

Tracking Revenue#

In addition to Mixpanel Default properties, Jitsu automatically sets Revenue field for each event if original event has revenue field, e.g. conversion

User Profiles#

If enabled Jitsu sets Mixpanel User Profiles properties from user_identify events.

Aliases#

Jitsu automatically create aliases in Mixpanel on user_identify events if user.id or user.email is present in event along with user.anonymous_id.

User Profiles properties and counters#

Jitsu automatically updates following User Profile properties on every event except user_identify:

• Last ${event name or type} with _timestamp of incoming event. E.g.: Last Page View: 2021-11-11T16:12:41
• ${event name or type} – increments counter by 1 for each event. E.g.: Page View: 1

Jitsu automatically increments Lifetime Revenue User Profile property on events with revenue field like conversion

Events Customization#

Use JavaScript Transform to set your own event names based on incoming event data:

if ($.doc_path?.startsWith("/shop/")) {
  $.event_type = "Shop Page";
}
return $;

Custom event properties#

Jitsu automatically pass all non standard jitsu event properties from original event to Mixpanel. You can add custom property by adding it with JS SDK on the web site or using JavaScript Transform on server side.

Skipping events#

If not all event types are needed in Mixpanel – you can skip unnecessary evens using JavaScript Transform general skip logic by returning null:

if ($.event_type === "not_interesting") {
  return null;
}
return $;

Configuration#

Mixpanel destination config consists of the following schema:

destinations:
  my_mixpanel:
    type: npm
    package: jitsu-mixpanel-destination@^0.2.0
    mode: stream
    config:
      token: abc123abc123abc123
      api_secret: zzzz123123
      project_id: "123456"
      users_enabled: true
      anonymous_users_enabled: false

Configuration Parameters#

Configuration parameters for Mixpanel destination must be provided under template_variables object. See example above.